Northeast Region construction update
The Wisconsin Department of Transportation (WisDOT) is providing a weekly update on road construction in the Northeast region which includes the counties of Brown, Calumet, Door, Fond du Lac, Kewaunee, Manitowoc, Marinette, Oconto, Outagamie, Sheboygan, and Winnebago.
Construction-related traffic impact exists in the following locations. Closures listed are subject to change and are weather-dependent.
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In This Together
The Wisconsin Department of Transportation (WisDOT) recognizes that businesses located in work zones have special needs. It's critical that customers have access to businesses and that they continue to visit them, regardless of any road work inconvenience.
The In This Together program includes a workbook and case studies that demonstrate techniques that have been successfully used in communities throughout Wisconsin. This program is offered to business and community leaders as an idea source as they plan for road construction in their area.
Through communication and cooperation, businesses can not only survive, but thrive, when road construction comes to town.
Tips for businesses
Business owners can take basic actions to not only survive, but thrive, during road construction.
- Plan ahead as much as possible; get involved early. A year is not too far ahead to begin organizing and planning.
- Form an alliance with other businesses in your area. Pool resources to purchase group advertising.
- Attend WisDOT's public information meetings to increase your knowledge about the project and to express any questions or concerns.
- Hold regular, frequent meetings with other businesses to share strategies and support. Write down your concerns and questions for discussion.
- Hold a pre-construction meeting with the WisDOT project manager and contractor to find out how long the project will take, what to expect, i.e. dirt, mud, ground shaking, etc.
- Meet the on-site project manager. Keep his/her telephone number in a handy place.
- Establish a line of communication with the project manager - this is the person who coordinates directly with the contractor.
Stay positive! Customers do notice.
Brainstorm ideas to promote your business and creatively communicate with customers:
- Hold events prior to construction to draw attention to the area.
- Work with the WisDOT communications manager to plan groundbreaking activities.
- Design a logo for all affected businesses to use during construction.
- Hold special promotions such as free hot dogs and pop, or a one-day sign-up for a free vacation.
- Print placemat advertisements.
- Place advertisements in outlying newspapers.
- Sell hard-hat lunches to go.
- Start a delivery service during construction.
- Work with the WisDOT communications manager to plan a ribbon cutting ceremony.
Doing something creative or unique with your business? Please let us know. Contact us today and find out how we can help promote your business with this website, The Community Bulletin, Annual Charity Golf Outing and lots of other opportunities to get your name in front of thousands of local businesses and new customers.
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